The Gospel According to Sriracha

sriracha-sistine-chapel

There are two kinds of people in this world.

People who have tried Sriracha. And people who have not.

If you are here, chances are that either you know what Sriracha is, have tried it, or wondering where this gospel is found in the Bible ( check in the appendix…… just kidding)

For those falling under the aforementioned third category, Sriracha is the world’s greatest sauce.
If you haven’t tried it yet,  I suggest you stop reading this article, go to your local Asian store, buy a bottle,  and put it on as many food items as possible and immediately consume them.

You will see the light.

Sriracha, predictably, is also my most favorite sauce. I like it so much, I douse Sriracha on my Sriracha.

Recently, one of my Sriracha-lover friends mentioned a documentary made on this ubiquitous, fan-mongering sauce, the origins of which no one seemed to know. Being an obsessed fan, I wanted to know more about this condiment than just its effect on my tongue.

I watched all 35 minutes of it.

As I began reflecting on the documentary, I could not help but see parallels between my favorite sauce and the good news of the Christian message ( i.e the gospel)!

Here are some napkin-notes I took while watching it.

1) Sriracha does not advertise. Ever.

I was dumb-founded when I heard that David Tran, the CEO of Huy Fong foods and the mastermind behind Sriracha, does not advertise his product. “We don’t have time to advertise” David says. “There’s only time for production. I’m busy looking at my chili supply that I don’t have time to look at Facebook or Twitter” he continues.

Tran spends almost all of his time with the source of the product that he doesn’t have time to be concerned with advertising it. As a result, the quality of the product does its own advertising.

Reminds me of John 15 where Jesus gives a lesson in horticultural to his bros.

“I am the Vine, you are the branches. He who abides in Me, and I in him, bears much fruit; for without Me you can do nothing.” – John 15:5

Jesus tells his disciples that when they are connected to Him, they won’t have time to flaunt their “fruit.” The more they would spent time checking their relationship with the Source and less on themselves, the more their friends will see and share their Christ with others.

What if we spent less time advertising our Christianity and more time with our Christ?

How would that look like?

2) Sriracha forms authentic community.

Sauces don’t form community. Sriracha does.

When I wore my Sriracha shirt to class few weeks ago, I was ambushed by at least half a dozen people. All of them were diverse, yet unified by one goal:

They loved Sriracha ( And they wanted my shirt ).

Everywhere I go, I invariably meet Sriracha fanatics like myself who inevitably end up reminiscing the moments when their tastebuds were resurrected.
It fascinates me how community is formed around a green-capped, plastic bottle!

Part of the reason, I think, is how affordable it is.

Tran purposely marked down the price per bottle in order to make it accessible to both college student and congressman alike. He loved his recipe so much that he wanted everyone to try it.Sriracha-Mac-and-Cheese-Baked1

Coincidentally, Scripture mentions that God so loved the world that he wanted everyone to try His “product” – salvation.

The gift of salvation – the person of Jesus Christ –is made available, accessible, and affordable to every human being.  Those who had “tasted” this gift were not only transformed, but also formed a community of “fanatics” who’s only purpose was to offer this gift to others.

Today they call it the “church.”

3) Sriracha is a symbol of sacrificial commitment.

David Tran is boss.

As an immigrant from Vietnam during the 50’s, he had to endure many hardships prior to starting his business. After noticing the lack of hot sauces in local Vietnamese restaurants, Tran began to experiment with chili and spices and concocted his own sauce.
It took him one week to make one bottle, but he persevered.

That was 4 decades ago.

Now David has a factory that manufactures 3000 bottles per hour, 24 hours, 6 days per week raking over 1 billion dollars in global sales.

Because of one man’s commitment to his passion and the sacrifices he was willing to make for the benefit of others, millions around the world can now truly taste food.

The Christian message is rooted in One who was willing to give it all up. One who was faithful to His commitment to save the world even to the very end. Because of what He did, millions around the world are still able to truly taste life.

———-

Can’t wait for that glorious day. When at that great banquet table, with all who have endured till the end, my Savior eats with me.

It will be fantastic.

Especially when He reaches under the table…

..and pulls out His Sriracha bottle.

🙂

A Sriracha lover? What do you like about it? Any more connections to anything you can find with it??
Feel free to share in the comments below!

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4 thoughts on “The Gospel According to Sriracha

  1. Andy B February 14, 2015 / 3:12 pm

    amen. I was just about to eat some when I read this post.

  2. Aldar February 14, 2015 / 5:20 pm

    What to do with people like me whose physiology cannot process anything ‘hot’?:(
    Although Sriracha sounds great I am grateful for salvation which doesn’t create communities based on taste buds or digestion prowess, but on the love of God.:)

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